3 Ingredients of an Effective Big Data Operating Model
Throughout the late 2000’s and early 2010’s, companies dove into this new frontier with varying degrees of success. It was once touted as the solution to enable dramatic improvements in strategic planning, operation efficiency and marketing return. Yet today, big data has been relegated to a buzzword, perceived by most as a gimmick with little to no practical use. Organisations looking to capture value from the big data revolution must understand that technology alone cannot guarantee success. When, and only when, a big data operating model is supported by the right people, a result-oriented process and appropriate technology can stakeholders reap the benefit of this disruptive revolution.